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 Scratch Card inside/on products with a unique code number (UCN)
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Consumer has to send this UCN to a long-code e.g. 9870/9971 888 888
Max. cost of SMS is between 1-50 paisa per SMS (affordability)
IT Backend detects mobile number, region & network provider
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Campaign logic works on backend for (draws/combinations/delivery on real time basis)
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Rewarding consumers with Talk Time top ups or mobile recharge coupons sent by SMS/ Post-paid users given Oxicash Wallets
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LEADING TO ACCOUNTABLE INSTANT CONSUMER GRATIFICATION ALONG WITH HIGH BRAND RECALL & SALES GROWTH
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