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advantage digital campaign, online digital campaign
Oxigen’s advantages of Instant gratification products over other brand Physical Contest Products:
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Issues when promoting physical gratifications products:
- These involve huge logistic costs
- Management of Phyical scratch coupon
- Management of Unique Identification Codes
- Data Collation - Physical
- Data entry
- Lottery
- Authentication of winners
- Physical delivery of Gifts
- Customer Support
- Misplaced letters
- Misplaced authentication device
- Delayed courier delivery
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Oxigen’s Advantages:
- Instant digital rewards
- Distribute talktime time which has universal appeal across consumer segments
- Provides Oxicash Wallets, an internet currency for post paid users
- Digital management of UCN and coupons
- Low cost participation
- Requires minimum education/training to participate
- Customization possible localization of content
- Low cost per reward enables large number of rewards with-in budget leadin
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